PRICING

Survey pricing,
matched to your study.

Test an existing survey or have Questra program and test it. Your questionnaire determines the tier. You confirm the fixed price before work begins.

From your questionnaire to a programmed, tested survey.

0150 question elements or fewer

Essential

Short surveys with straightforward logic.

Program and test: $75per survey

Programming + testing included

  • Up to 50 question elements
  • Up to 25 logic elements
  • No loops
  • Standard question types
Start programming

Confirm your tier before you pay.

02100 question elements or fewer

Standard

Longer studies with more routing and repetition.

Program and test: $150per survey

Programming + testing included

  • Up to 100 question elements
  • Up to 60 logic elements
  • Up to 2 loops
  • Standard question types
Start programming

Confirm your tier before you pay.

03Unlimited question elements

Advanced

Complex studies and advanced research methods.

Program and test: $300per survey

Programming + testing included

  • Unlimited question elements
  • Unlimited logic elements
  • Unlimited loops
  • All methods & custom functions
Start programming

Confirm your tier before you pay.

FOR TEAMS & AGENCIES

Programming or testing surveys at scale?

Talk to us about volume discounts and a shared team agreement built around your survey mix and workflow.

Contact us for volume pricing

ONE TIER SYSTEM. BOTH SERVICES.

What makes a survey
Essential, Standard, or Advanced?

We review your questionnaire and assign the lowest tier that meets every limit below. The same tier applies to testing and programming.

Scroll across to compare all three tiers →

Survey tier limits. A survey must meet every limit in its tier.
Your survey’s scopeEssentialStandardAdvanced
Question elements Up to 50Up to 100Unlimited
Logic elements Up to 25Up to 60Unlimited
LoopsNo loopsUp to 2 loopsUnlimited loops
Conjoint, MaxDiff & adaptive conjointNot in this tierNot in this tierAllowed
Custom functionsNot in this tierNot in this tierAllowed

FOR EXAMPLE

50 question elements + 22 logic elements: Essential.

50 question elements + 30 logic elements: Standard.

A short survey with conjoint: Advanced.

The first two examples have no loops, advanced methods, or custom functions.
How we count question and logic elements

Question elements

Each respondent input counts once. For selection grids, each row counts once; for rating or allocation grids, each input cell counts once. Repeating inputs count at their maximum specified repetitions. We count questions across all branches.

Headings, instructions, media, answer-list definitions, and hidden calculations are not question elements.

Logic elements

Each survey element counts once if it uses conditional display, automatic answers, custom validation, dynamic answer lists or piping, randomization, skip/goto routing, screener qualification or termination, calculations, or quotas. Multiple rules on the same element still count once.

A screener question counts as a question element; its qualification or termination rule counts toward logic. An element with both an input and logic counts in both categories.

Logic inside a loop is counted once; its repeated questions contribute to the question element count.

If a tier limit is unclear, we’ll review the scope with you before you pay. Advanced has no question, logic, or loop caps. Platform compatibility is confirmed with your quote.

A FEW MORE DETAILS

Know what
you’re paying for.

Explore link testing
Do I need to choose my survey tier myself?

No. We review your questionnaire, show you the question and logic counts, and assign the lowest tier that fits. You can review the scope and correct anything we’ve misread before accepting the price.

Can I buy programming without testing?

Testing is included with all survey programming. Each tier covers AI programming, editing, an initial testing cycle, a findings report, and two retests of the same study within 30 days. Verification of corrections to Questra’s implementation is included too.

Can I start with testing and add programming later?

Yes. Within the same 30-day study window, your testing purchase counts toward Program + Test for the same questionnaire and tier. Pay the difference: $50 for Essential, $100 for Standard, or $200 for Advanced. Contracted prices follow your agreement.

What do I need for testing-only pricing?

Bring your survey test link and questionnaire, or a supported complete survey export. We need the full scope to confirm your tier. With only a URL, you can start with an exploratory test; it does not establish the full scope of hidden branches and logic.

What if my questionnaire changes?

Your accepted price stays fixed for the agreed scope. Corrections to Questra’s work do not increase it. If you add questions or change the study substantially, we show you any scope and price changes for approval before continuing.